Coffee price: it matters.In many different origins, coffee is grown
It requires hard labor, with hand-picking cherries The cherries are processed, and unroasted coffee is exported
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The coffee is roasted, and sold to consumers
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This all seems nice, but the reality is different
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Big players want maximum profit. To do so, they want to pay less for their unroasted coffee.
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The farmer bears this difference, and sells the coffee for an unfair price.The farmer needs to produce more product. This is achieved by using toxins, removing other plants and growing coffee of less quality.This has a huge impact on the environment.The farmer has no choice, while the big players make more profit.The consumer is kept in the dark with marketing ploys.By continuing this, coffee might be gone by 2050.So, what can we do?Smaller, specialty roasteries pay a fair price to the farmer.The farmer can focus on the environment and quality.This results in tastier coffee with positive impact.So where do you find these roasteries?We curated a list, but also look for a local roastery.Together, we can make coffee tastier and environment friendly.
